Complete rebranding of one brand of an Alaska based bottled water company. A year long effort includes logo re-design and corporate identity package. Brand guidelines were produced and provided in digital format to ensure proper use of logos, colors and fonts in all marketing. 

Package design included redesigning all labels for all products, as well as assisting in reshaping bottle form. The plastic bottle label design incorporates a transparent front label enabling the "aurora" to show through from the inside back label. For aluminum bottles, thermochromic inks were utilized to change colors when bottles are cold.

Marketing efforts included producing complete trade show booth kit including a large scale backdrop, a short informational video, product information pieces and branded merchandise.