SteamDot Cold Brew:
Package design, Strategy, Print & Digital Marketing including Email & Social
This project included the development of product packaging and comprehensive marketing campaign for local cold brew coffee. The product packaging design for aluminum slim cans of the three flavors required advanced prepress techniques to knock out specific colors in order to achieve the desired metallic effect. Additional packaging includes 4-pack retail wraps, corrugated case stackers and custom 24-can cases.
The marketing strategy included print and digital advertising, large scale retail graphics, social media posts, email marketing campaigns, and sponsorship/participation at special events and pop-ups with branded swag. Marketing metrics gave insight on product popularity, attributable sales, advertising reach and audience engagement.
Product Illustration for "Ditch the Sugar" Campaign
This cold brew digital illustration was the main art used throughout the entire summer marketing campaign. A custom corrugated board retail display featuring cases of cold brew was produced for major retail outlets. A coordinating product rack card was developed as a leave-behind at events and with prospective wholesale clients. This art was also featured on larger scale retail outlet signage and targeted digital advertisements, completing a consistent brand image throughout the campaign.
** Honorable Mention, 2023 The Big One AIGA Alaska Design Competition
