Development of product packaging and comprehensive marketing campaign for local cold brew coffee. Product packaging design for aluminum slim cans of the three flavors required advanced prepress techniques to knock out specific colors in order to achieve the desired metallic effect. Additional packaging includes 4-pack retail wraps, corrugated case stackers and custom 24-can cases. 

Marketing strategy included print and digital advertising, large scale retail graphics, social media posts, email marketing campaigns, and sponsorship/participation at special events and pop-ups with branded swag. Marketing metrics gave insight on product popularity, attributable sales, advertising reach and audience engagement.