Three samples of many social media posts created for a local coffee company. Content was generated to reflect relevant holidays or new product releases. Posts were made weekly on Facebook as well as Instagram and occasionally featured short video clips. Campaigns were strategically posted based on time and markets, boosted for advertising, and analytics were tracked for engagement. Design elements remained consistent throughout posts for brand recognition. These elements were also duplicated in coordinated email marketing campaigns and in-store digital screens to maintain consistency.