A few examples of over 50 coffee labels produced for 8oz and 16oz bags, as well as a custom holiday coffee tin. Art for each label was inspired by its region of source or suggested tasting notes. Although art differed for each coffee label, the brand image stayed consistent throughout and is easily recognizable. Unique QR codes drive customers to the company website and more detailed coffee information, as well as online shopping. Analytics on the codes provided information on customer engagement and web traffic.